re:produziert
Why we need stereotype thinking

The typografical light installation »re:produziert« creates space for experiences and action, that illustrates the power of clichees. The french term ›cliché‹ means originally a reproduction processes in printing. In our complexe structures of society we try to navigate through this kind of labeling. But what happens, if we are lead by unreflected thinking patterns, accept und reproduce these? We are challenged to intervent.

Concept and design
Fabiana Woywod, Stefanie Schmidt and Kajan Luc

Photos
Fabian Bombeck

Video cutting
Kajan Luc

Cooperation
Körber-Stiftung Hamburg,
NDRInfo,
University of Applied Sciences Hamburg

Installation series at lectures »Schubladen im Kopf« in Körber-Stiftung Hamburg, 2018
Awarded with Karl. H. Ditze Award